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Smart Landlording Requires Constant Attention to Detail - 2008-11-09
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Being a property manager is an important responsibility. Not only is the owner of the property counting on you, but so is the resident. It requires constant attention to detail.

I recently visited with a group of beginner landlords, and it became apparent that they were neglecting to perform some of their appointed duties.

Here are some of the questions I asked that sparked discussion:

* When was the last time you raised your rent?

Some property managers make the mistake of setting a rent, then forgetting it for the duration of that tenancy. That policy is, in my opinion, a disservice to the owner, the property itself, and even to the resident.

Reconsideration of the rental rate should be an annual event, even if you just raise the rent by a few dollars. Almost without fail, it costs you more each year you own the house, and the tenant should understand that there is a direct relationship between what it costs you to own and what he pays to stay.

If the resident comes to the conclusion that you are not raising the rent every year, he will resent it when you finally do raise the rent. Furthermore, because you have put it off so long, you will now need to make such an increase that the new rent may drive your tenant to move.

My advice is to always require some annual rental rate change, even if it is just a few dollars. The adjustment should be made a part of your annual lease renewal procedure.

Making sure the rental rate is competitive allows the owner the needed revenue to pay for repairs and make improvements in a timely manner. It also allows the resident to link cost with consumption.

By the way, most rental tenants won't go to the considerable expense of packing up and moving just to avoid a small increase in the annual rent. Make sure they know when they first move in that your rates typically increase every year along with other costs of living.

* Are all your leases current and in force?

While we are talking about leases, let's focus on those expiration dates.

Many property managers fall into the habit of letting an expired lease slide. Put the rent in the bank and forget about it. Maybe you even called the tenant, and maybe he said he wants to stay, but you just never got around to signing an extension.

In the event of an expired lease, most rental agreements require that the terms of the lease remain in force, but that the term goes to a month-to-month basis. In other words, either you or the resident can notify the other of their intention to terminate the tenancy in 30 or 60 days. Yes, your resident is still bound by a written agreement, but you have lost control of your leasing cycle.

One of the important purposes of the written lease is to emotionally and legally commit both the tenant and the owner to a rental relationship for another 12 months. Remember that turnover is perhaps your greatest expenditure, and the longer you can get your tenants to remain in their home, the more profit you can expect from that property.

* Is this property appropriate for rental in the first place?

By that I mean, are you renting a house you shouldn't be renting simply because it is convenient to do so?  Many people fall into that trap when they buy another house, then fail to sell their old house. Why not just rent?

The answer is simple, and it has to do with the concept of "return on investment."

My rule of thumb for rentals in Atlanta is that a landlord should try to get a target rent of about 1 percent of the market value of any property.

So, if the house would sell for about a hundred thousand dollars, then the rent needs to be around $995. If the house would sell for two hundred grand, then you should be getting around $1995 in rent. That sounds good in theory.

But in practice, it's extremely difficult to get more than $2000 per month as rent in the metro Atlanta market. Therefore, if your property is valued at much more than $200,000, you might be better off getting that property out of the rental market and doing what it takes to get it sold.

I know this is a tough time to sell, but the flip side is that it's a great time to find a bargain, so you can replace that overpriced rental with two more appropriately priced rentals, and get a better "rent to value" ratio in the deal.

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